Competition over the business of your customers is fiercer than ever – after all, with consumers hesitant to part ways with their disposable income during such uncertain economic times, businesses are looking for more ways to lure consumers out of hiding and into their stores. However, if you think that slashing prices on your goods or services makes up a recession-proof business plan, think again: the secret to getting repeat business from loyal clients is to focus your marketing efforts on promoting brand awareness – and thus, increasing your sales!
For many small business owners, increasing brand awareness is one of the top challenges of running a successful company. While many owners believe that continuous television, radio and internet advertising holds the key to increasing client retention rates and promoting brand loyalty, there’s another (and more low-cost) method to “give away your brand”: using promotional giveaways.
Ever wonder why companies seem to have promotional giveaways almost every other week? That’s because giving away desirable items from your business has an incredible effect on your clients: not only are you able to spread brand awareness to new markets, but promotional giveaways also increase the value of your business in the eyes of your clients. In an age where so many incentives are given to customers in order to win their business, your clients are expecting no less from you – and if you meet and exceed their expectations through promotional giveaways, you’re demonstrating how much you value their business.
So what are the best marketing tools to give away in order to increase awareness of your brand and sales? Simple: clothing emblazoned with your logo will always be appreciated – and used! – by your clients. Whether you give away a rhinestone T-shirt with your business name across the front (an undeniable favorite among female customers) or give out hats with your logo on the cap, clothing featuring the name of your business will always be worn while your client is out and about. And that’s certainly a highly effective – and cheap – way to promote brand awareness and increase the bottom line of your business.
In fact, the owner of a small boutique store in Greenwich Village found that his sales increased by 10% within the month just by giving away rhinestone T-shirts featuring the name of his store on the front. “I found a low-cost way to tap into a trendy market that expects nothing but the best. My brand name is out there, and best of all, my customers are visiting all of the hottest places in the city in my T-shirts. No amount of TV advertising can do that.”
Don’t spend another dollar on more commercials – instead, use promotional giveaways to get your brand name out there and increase the bottom line of your business
