So how does a simple rhinestone sweat suit end up on a popular talk show like The View? You might say it was luck, but founder Jennifer Smith would say otherwise. A combination of passion and sheer hard work made this happen, as well as other media opportunities that would come about in the future.
It all started with a rhinestone shirt that Jennifer received as a gift for her daughter. Then the requests from friends and family started to come in, so in 2003, she enlisted the help of her husband and built a simple website to start filling in orders. As the site grew, so did her reach – before long, she had a long list of clients around the world. Just Jen now boasts a repertoire of more than 400 designs!
Just Jen apparel has been seen on celebrities such as Bethenny Frankel and Jada Pinkett Smith, has been featured on several television shows such as Bethenny Getting Married? and The Bachelor: Jason and Molly's Wedding, and has been featured in several hit movies, including The Hangover and the Oscar-award winning film The Artist.
From t-shirts to bridal bikinis, Just Jen has created custom designs for hotels, restaurants, and bridal shops. Just Jen has also worked with premier companies such as Kahlua and Boost Mobile on their
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What started as a simple t-shirt turned into a booming business propelled by a passion for the craft. More than any other symbol of success, the appreciation and loyalty by her customers is what inspires Jennifer and drives her business forward..
